Facebook is an extremely popular social network and many brands have developed a strong presence on this network. You should consider launching your own social media marketing campaign if your customers are interested in this platform. Keep reading to learn how you can promote your products on Facebook.
You should start by creating an official Facebook page for your brand. Use the name of your brand for your page and take the time to personalize your page by uploading your logo as a profile picture. Official pages are slightly different from personal accounts; you should take the time to explore the different features available so you are comfortable with them.
Facebook is a very popular network, which means it should be easy to integrate it within your other networks. Visit your Facebook settings to get a code you can copy and paste to create a link to your profile, a box that displays your latest updates as well as your number of followers and even a sharing button readers can use to instantly post your articles or web pages on Facebook. Place these codes on your blog or website to draw attention to your social media marketing campaign.
Facebook will provide you with detailed statistics on the number of subscribers you reach out to with each update. You should check these numbers on a weekly basis to get an idea of how popular each update is and how many users saw your post. Keep track of which updates get the most attention and work on creating more similar content so you can keep improving your campaign. You should also use Facebook to create some polls if you want to get a better idea of what your audience thinks of your marketing campaign or products.
Encourage your subscribers to interact with you on Facebook. Take advantage of the fact that users have many different features available to them. Users can for instance comment on your updates, share them with their friends, tag you in one of their updates or simply write a question on your Facebook wall. Make your customers comfortable about contacting you on Facebook and encourage them to send questions or comments to you.
Consider spending money on ads. Facebook will feature some ads on the side of your customers’ news feed. This is a good way to draw attention to a discount or to a new product. You can also share offers Facebook users have to claim and share with their friends. Before you spend any money on these features, make sure you have an efficient way of targeting your audience. You should try this method on a small scale and calculate how many products you sold thanks to this strategy to figure out whether or not it was a good investment for you.
These five social media marketing tips will help you develop a strong presence on Facebook. Keep in mind that there are many other strategies you can use and several other social networks you can use to reach out to your audience.