As you’re just starting out online with your business, you’re undoubtedly trying to figure out ways by which to attract more and more visitors to your site.
The goal, of course, is to get people interested in what you’re offering so that you can put them through a conversion funnel to become customers. This is a pretty straightforward process, but with methods like mobile marketing being so popular today, there’s now more potential than ever for success.
To understand mobile marketing, you have to first understand mobile users. Not every mobile user is the same. And whether it’s because they use a different device or access different material online, their behaviors are going to be a lot different. So you have to focus on the behaviors of the mobile market that’s still a part of your niche. In other words, you still have to implement targeted marketing strategies, only with a mobile twist.
Just because you’re branching out and deciding to go with some mobile marketing techniques, that in no way means that you have to sacrifice your existing customer base.
You can keep your current base satisfied and attract new mobile customers by supplementing your existing marketing with mobile marketing rather than switching over entirely. Mobile marketing is basically just email marketing for mobile devices, so there’s plenty of room to incorporate it on top of existing strategies.
You’ll learn quickly in mobile marketing that mobile devices are different in function. The way a Galaxy presents material is different than an iPhone.
But you also don’t have to waste hours of every day designing different material. You can go through a universal medium. A social networking site like Facebook, for example, will automatically format your content for a mobile audience and for a basic audience. So you’re accomplishing a lot more while doing a lot less.
Success in business is primarily measured by how much money you’re able to make, but there are different factors at play when operating online. For instance, your brand’s overall reach is something that cannot be measured in dollar amount.
Every business needs to focus on longevity for the true measure of success, and increasing your exposure is one of the surefire ways to ensure longevity in the marketplace. So when you’re focusing on mobile marketing, don’t always think about the bottom line.
To explain the difference in apps and websites, just think about a site like Facebook and its features. Those photo galleries you’re putting together and that opt-in tool is an app. The page they’re hosted on is the site. Of course, Facebook will automatically convert all of these elements to a mobile view. But as it pertains to you, you may want to focus more on developing apps for your mobile audience.
Mobile marketing is something that’s only going to become more popular and more essential to your business as time passes. You’re going to want to get your foot in the door as soon as possible, or else you’ll be behind the 8 ball when it counts.