Now, youʼre probably thinking – why donʼt we just keep ranking the site with more powerful links? The reason why we donʼt do this is because:
1. It can get expensive to rent a lot of links
2. We need a variety of sources of links. Remember link diversity?
3. We need to diversify our anchor text. It would be a waste of money to rent links and have miscellaneous anchor texts from them like “click here”
4. The key to long term rankings is relevance – meaning a majority of our backlinks should be from sites related to our niche
For these reasons, itʼs important to create foundational links with blog comments, web 2.0s, and social links. Now that we have that done… if you have the budget, feel free to go out and rent more high PR links. However, make sure they are relevant to your niche.
It is not crucial to have relevant links because we just want to see if our keyword can rank. However if you want to keep rankings for months and years to come – we wonʼt be able to exploit this loophole for the long term with irrelevant links.
So SEO in 2015 is all about acquiring RELEVANT high PR links. If you donʼt have the budget to rent links… you can create your own private blog network (PBN). A private blog network is basically a small network of acquired sites that all link to your money site.
1. Acquire Relevant Domains With A Strong Backlink Profile
So the first thing we have to do is buy our tools of destruction – relevant expired domains. Expired domains are domains that were once registered and for one reason or another have not been renewed by the owner. There are between 25,000 and 60,000 domains that drop daily.
These domains hold value because the backlinks and authority an established website builds up over time is not lost if an expired domain is handled correctly once purchased. This is the value we
look for when purchasing expired domains.
2. Search For Domains Relevant To Your Niche
Many marketers will go out and find ANY expired domain with a backlink profile (even if it is not relevant to their niche). While this loophole may work for now, itʼs not wise for the long term.
My belief is any SEO benefit from non-relevant expired domains is the result of a loophole in Googleʼs algorithm and will eventually close.
Google can and will come out with a penalty in the future that analysis the backlinks to the backlinks of your sites. The point is – only invest in relevant domains because weʼre in it for the long haul.
Where To Find Expired Domains:
When we go to look for domains we can look in a variety of places. This is my private list of auction sites and domain brokers. While I havenʼt used every single one, check a couple sources out and pick your favorite. But always be sure to do your own due diligence before purchasing a domain!
- http://www.ExpiredDomains.net – Free
- http://moonsy.com/expired_domains/ – Free
- http://www.prdrop.info/expired-domains/ – Free
- http://www.dynadot.com/expired/ – Free
- http://www.domcop.com/ – Free
- http://prdomain.net/ – Free
- http://www.FreshDrop.com – Free
- http://www.above.com/marketplace/index.html – Free
- http://www.dropday.com – Free
- http://PRPowershot.com – Paid $27
- http://RegisterCompass.org – Paid $30 Per Month
For beginners, I would recommend going to ExpiredDomains.net and searching for expired domains in your niche.
How To Determine Relevance?
Is it conceivable that this website would naturally link to your money site? If you think it would conceivably naturally link to your site than it is moderately relevant. If there is no way it would link to your site unless completely randomly I do not consider it relevant.
How To Check The Power of A Link?
Okay, so youʼve found a relevant domain to your niche and youʼre ready to acquire it… take these precautions to make sure that youʼre getting your moneyʼs worth in link juice.
1. Check For A Relevant Backlink Profile
When we acquire these domains, what you have to understand is that the power is in the relevance of the backlinks of the domain you want to purchase. You can think of it as… youʼre basically investing for the backlinks a domain already has – and directing them all to you. You see, when we link from our newly acquired site to our money site, all the power linking to our acquired domain is transferred to our money site.
So, the more relevant links going to our domain, the more powerful our domain’s links are. The power is in the backlinks. If the anchor texts of the expired domains are related to your niche,
they will pass on even more tremendous link juice. This is the key to remaining immune to all future Google updates.
• Natural contextual links – a link within an article that looks natural is the one you would want to see the most, as they are most valuable in terms of backing your PR and are very unlikely
to get removed
• Natural directory links – normally you will notice many high PR domains that are brands will get listed in some web directories. Itʼs actually very simple to judge whether the directory link is a natural one or was created through a blast just by the look of it.
• Even “Real” comment links from blogs and/or natural forum signature links that make sense are acceptable
Bad to see links:
• Blasty comment links – Even a 10-year-old child can spot these links and shout out “spam!” So can Google. • Site-wide links – These can be blogroll, sidebar, and footer links which appear across the entire referring domain. Avoid these as much as possible!
• Traditional spam oriented links – Any links from adult, gambling, UGG boots, luxury designer bags, or pharmaceutical sites – unless you are in those niches.
2. Check For These Authority Metrics
• PageRank: 1+
• Page Authority 25+
• Trust Flow 15+
• Citation Flow 15+
3. Check That The Domain Is Indexed
If you type in: info:domain.com into Google, the domain should bring back a result. If the results do not bring up the domain, that means Google has penalized or de-indexed the domain in its previous life. Therefore it would be useless to us.
If you are just getting started you probably are not too keen on investing a lot of money for high pr domains. Not a problem!
Itʼs not smart to invest without a full knowledge of what you are doing anyways. If this is your first time building a private blog network, you are going to want to stick to purchasing PR 1-3 domains. Do not spend more than $30 buying a domain. Having about 10 of these domains will do wonders for your rankings.
You will be able to dominate your niche. Once you have a bit more experience, you can start to acquire PR 4 and PR 5 sites in the future.
PR 1: Expect to pay about $20-$30
PR 2 or 3: Expect to pay about $50-$100
PR 4 or 5: Expect to pay about $200-$300
4. Acquiring the Domain
If everything checks out, buy the domain through your favorite domain vendor (I like NameCheap.com) and include WhoIs Protection. Add your new domain to your hosting, install wordpress, and add a link on the homepage to your money site. Do not interlink your PR sites. This means, do not link one of your acquired sites to another acquired site. You should ONLY be linking
to your money site and to other authority sites (like Wikipedia, New York Times, etc.). If you link all your PR domains to each other, this will set off a very obvious footprint.
Now – thereʼs a lot more to building a perfect private blog network and minimizing your footprint like:
• Separate hosting for each domain
• Different theme for each domain
• Different plugins for each domain
• A mixture of blogs, news sites, static pages
• Using proxies to post from different IPʼs
But donʼt worry about these factors unless you have a large network worth over $10,000. For now, just focus on taking action. Don’t get overwhelmed with all the finer details of building a perfect network.
If youʼre brand new to this, it is far more important to take action and just get the network up. You can learn to minimize your footprints in the future are you slowly build up your network. The chance of your network getting a manual review is slim to none.